The Chequered Flag Report
Deep Dive

MARKETING STATISTICS

Detailed audience data, network reach, show structure, and advertising value across the Chequered Flag Report broadcast network.

Show Structure

THE SHOW CLOCK

OpenSegment 2Segment 3Segment 4Close:00:05:10:15:20:25:30:35:40:45:50:55THE FASTEST HOUR52 min content • 8 min spots4 segments • 4 breaks
60 min
Total Runtime
1-hour weekly broadcast
52 min
Content
5 segments of programming
4 x 2 min
Sponsor Breaks
16 spots per show
29 weeks
Season Length
April 30 — November 14
8 min
Airtime Per Show
Available commercial time
232 min
Season Ad Inventory
464 spots across 29 weeks
16
Spots Per Show
4 breaks x 4 spots each
464
Total Season Spots
Premium 30-second units
58
Live Host Reads
Open + close mentions per season
Broadcast Network

THREE-STATION REACH

KMET 1490 AM / 98.1 FM

Southern California • Riverside / Inland Empire
Weekly Listeners
338,650+
Schedule
Thu 10-11am
College Educated
60%
Sports Fans
66%
Male / Female
53% / 47%
Homeowners
42%
Daily listeners by daypart:
6-10am: 91,612 • 10am-3pm: 89,561 • 3-7pm: 90,454
48% desktop/tablet • 35% mobile • Remainder: Alexa/smart speakers
Top online cities: LA, Washington DC, NYC, Des Moines, Palm Springs
International: 14% (Germany, Canada, Mexico, Netherlands, UK)

K-DAWN 101.5

Las Vegas • News/Talk • #1 in Market
Weekly Listeners
42,000+
Schedule
Sat 9-10pm
Monthly Streams
51,800+
Target Demo
Adults 35-64
Social Followers
5,900+
Monthly Web Views
15,400+
Curated content lineup:
Brian Kilmeade, Sean Hannity, Markley Van Camp & Robbins, Jimmy Failla
Source: Nielsen Audio M-Su 6a-12m Jan23-Dec23 P6+

KLAA AM 830

NEW
Angels Radio • Orange County / Inland Empire
Signal Power
50,000W
Schedule
Sun 10-11am
Season
Aug-Jan 2027
Show
College Football Review
Market position:
Owned by the Los Angeles Angels. Flagship for Angels (MLB) and Anaheim Ducks (NHL). Core audience: males 25-54, sports enthusiasts. Features ESPN Radio shows and local sports programming. Strongest in Orange County and Inland Empire.
Signal Coverage

BROADCAST FOOTPRINT

I-15US-95SR-93SR-51510 mi25 mi city50 mi regional80 mi broadcastLas VegasParadiseHendersonBoulder CityRed Rock CanyonCorn CreekGoodspringsJeanDry LakeCrystalWillowSloan Canyon101.5 FM HD3N~20 mi10 mi25 mi city50 mi regional80 mi broadcast
K-DAWN 101.5
K-DAWN 101.5 • Las Vegas Market • 42,000+ weekly
I-15I-10I-215SR-9115 mi30 mi metro60 mi regional100 mi broadcastRiversideSan BernardinoOntarioCoronaMoreno ValleyPalm SpringsTemeculaLos AngelesAnaheimHemetBig BearBarstow1490 AM / 98.1 FMN~20 mi15 mi30 mi metro60 mi regional100 mi broadcast
KMET 1490 AM
KMET 1490 AM • Inland Empire / SoCal • 338,650+ weekly
I-5SR-91I-57SR-5515 mi35 mi metro70 mi regional120 mi 50kW reachAnaheimLos AngelesLong BeachSanta AnaIrvineRiversideSan BernardinoPasadenaSan DiegoOceansideOntarioVentura830 AM — 50,000WN~20 mi15 mi35 mi metro70 mi regional120 mi 50kW reach
KLAA AM 830
KLAA AM 830 • Orange County / LA • 50,000W signal
29-Week Season

RACE CALENDAR

Full-season sponsor exposure from April 30 through November 14. Every Grand Prix weekend is a content event — your brand rides with every race.

🇧🇭
Bahrain GP
Apr 30
🇸🇦
Saudi Arabian GP
May 7
🇦🇺
Australian GP
May 14
🇯🇵
Japanese GP
May 21
🇨🇳
Chinese GP
May 28
🇺🇸
Miami GP
Jun 4
🇮🇹
Emilia Romagna GP
Jun 18
🇲🇨
Monaco GP
Jun 25
🇪🇸
Spanish GP
Jul 2
🇨🇦
Canadian GP
Jul 9
🇦🇹
Austrian GP
Jul 16
🇬🇧
British GP
Jul 23
🇭🇺
Hungarian GP
Jul 30
🇧🇪
Belgian GP
Aug 13
🇳🇱
Dutch GP
Aug 20
🇮🇹
Italian GP
Aug 27
🇦🇿
Azerbaijan GP
Sep 10
🇸🇬
Singapore GP
Sep 17
🇺🇸
US GP (Austin)
Oct 1
🇲🇽
Mexico GP
Oct 8
🇧🇷
Brazil GP
Oct 22
🇺🇸
Las Vegas GP
Nov 5
🇶🇦
Qatar GP
Nov 7
🇦🇪
Abu Dhabi GP
Nov 14
★ Las Vegas GP — home market flagship event • US races highlighted • Season sponsors receive exposure across all 24 race weekends
Advertising Value

WHAT SPONSORS GET

0
30-Second Radio Spots
Per 29-week season across both markets
0
Live Sponsor Tags
Open + close mentions per season
0
Weeks of Programming
April 30 through November 14
0K+
Combined Weekly Reach
KMET + K-DAWN + KLAA
LUXURY BRAND ALIGNMENT
Premium hospitality • VIP experiences • Exclusive category ownership
Market Context

F1 IS EXPLODING

$887M
F1 Q3 2023 Revenue
+24% YoY
750M
Global F1 Fans
And growing
41%
Women F1 Fans
Fastest-growing segment
+670%
Women 25-34 Surge
On F1.com
47%
New US Fans Are Women
Drive to Survive effect
1M+
US F1 Viewers
Per Grand Prix
+73%
Female F1.com Visitors
Year over year
+37%
Time Spent by Women
On F1.com
Multi-Platform Reach

SOCIAL MEDIA AMPLIFICATION

Every broadcast extends beyond the airwaves. Sponsor mentions are amplified across social platforms, reaching audiences who never tune in to terrestrial radio.

Instagram
@chequeredflagreport
Followers
2,800+
Engagement
4.2%
Race highlights, behind-the-scenes, sponsor tags in stories & reels
TikTok
@chequeredflagreport
Followers
Launching
Engagement
NEW
Formula 1 race-week conversation and sponsor-safe social posts for younger fans
Podcast Social
@chequeredflagreport
Followers
Launching
Engagement
NEW
Episode announcements, quote cards, sponsor tags, and race-week discussion prompts
X / Twitter
@ChequeredFlagRpt
Followers
1,900+
Engagement
5.3%
Live race commentary, breaking news, sponsor RTs
9,200+
Combined Social Following
Across all platforms
4.9%
Avg Engagement Rate
Industry avg: 1.5-3%
45K+
Weekly Social Impressions
Organic reach per race week
Audience Quality

LISTENER ENGAGEMENT

47 min
Avg Listen Duration
Out of 60 min broadcast — 78% completion
72%
Repeat Listeners
Tune in 3+ times per month
91,612
Peak Daypart Listeners
KMET 6-10am morning drive
89,561
Show Time Listeners
KMET 10am-3pm — our broadcast window
Device split:
48%
Desktop/Tablet
35%
Mobile
17%
Smart Speakers
Online Listener Origins

GEOGRAPHIC REACH

United States mapLos AngelesLas VegasNYCWashington DCDes MoinesPalm SpringsChicagoAtlantaDallasDenverPrimary MarketsOnline Listener Cities
TOP ONLINE MARKETS
Los Angeles / SoCal34%
Las Vegas18%
Washington DC8%
New York City7%
Des Moines4%
Palm Springs3%
Other US12%
INTERNATIONAL — 14%
GermanyCanadaMexicoNetherlandsUK
Investment Opportunities

SPONSOR PACKAGES

Platinum Title Partner
$40,000+
per season
✓Title naming rights — "The [Brand] Chequered Flag Report"
✓Co-produced audio and social brand segments
✓29 weeks of total market dominance
✓All 464 radio spots across season
✓All live host read mentions
✓Logo on all social media & digital assets
✓Exclusive VIP race event access
✓Monthly performance & analytics reports
✓Custom co-branded merchandise
Get Started
Gold Presenting Partner
$25,000+
per season
✓Video sponsor integrations
✓Branded segment within show
✓Event presence at live broadcasts
✓Exclusive category ownership
✓Premium ad spot placement
✓Social media sponsor features
✓Logo on website & show materials
✓Quarterly performance reports
Get Started
Official Season Partner
$7,500
per season
✓232 radio spots across 29 weeks
✓58 live host read tags
✓Dual-market coverage (SoCal + Vegas)
✓Social media mentions
✓Website logo placement
✓Season recap inclusion
Get Started
Value Comparison

COST PER IMPRESSION

CPM Comparison
Chequered Flag Report (Season)$4.80
Terrestrial Radio (avg)$5-12
Digital Display Ads$6-20
Podcast Advertising$18-25
TV Spot (Local)$20-35
Season Partner CPM calculated: $7,500 / (380,000 weekly reach × 29 weeks) = $4.80 CPM. Platinum Title Partner drops to $2.50 CPM — significantly below industry averages for comparable audience quality.
What Your Investment Gets
Season Partner ($7,500)
22M
232
58
$4.80
Gold Presenting ($25,000+)
44M+
464
All
$3.41
Platinum Title ($40,000+)
44M+
464+
All
$2.50
Impressions
Spots
Host Reads
CPM
WINNING BRANDS WIN HERE
380,000+ weekly listeners • 3 markets • 29 weeks of dominance
Your Hosts

THE VOICES

"Iron Man" Chuck Hayes
"Iron Man" Chuck Hayes
Co-Host & Lead Analyst

Chuck brings 30+ years of radio experience across Southern California and Las Vegas, including CBS Sports Radio and Infinity Sports Network. He has served as an NFL correspondent covering the LA Rams and Chargers and is co-host of College Football Review.

Chuck brings a lifetime of racing knowledge to every Formula 1 weekend, connecting broadcast discipline with the strategy, personalities, and pressure that shape the Grand Prix calendar.

"Iron Man" Chuck Hayes brand
"Iron Man" Chuck Hayes signature
David Gould
David Gould
Co-Host & Business Strategist

30+ years in business, radio, and social media. A veteran entrepreneur and world traveler who connects the dots between racing, sponsorship, and luxury brand markets. David brings the business perspective — understanding what sponsors need, what audiences want, and how to build a media brand that delivers both.

David Gould brand
David Gould signature

READY TO PARTNER?

29 weeks of market dominance across Southern California and Las Vegas. Presenting sponsorship starts at $7,500.

Contact Us